It all began in a dorm room, looking out on the bike racks below and wondering why there were so few bikes in general, and so few cool bikes specifically. Asking around campus, we kept coming back to the same sticking points - people wanted to ride, but they wanted bikes that were simple, affordable, and (maybe most importantly) looked awesome before making the leap. We decided to make the bikes everyone was waiting for - and Pure Fix Cycles was born. 

And what began as a quest to make the perfect campus bike, expanded as our company did. Our office moved, we hired employees, we got involved in advocacy and charity, we expanded internationally, we hired more employees, and before we knew it, we were sitting at the head of a table full of bike-loving friends and colleagues.